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20120928
20121006
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. and then for these, these are the breakthrough awards, these are based fully on science, innovation, products that have done something that no other product has done before. and we actually work it out with te dermatologists and chemists. we make sure these are legit. >> they've been scientifically tested and approved. >> completely. >> let's take a look at, starting first with the real weightless foundation from georgio armani, apparently five different oils instead of water or powder. >> and you know how foundation can feel thick and heavy, this one uses all the different oils which you think would be greasy, but they're really light oils, they evaporate on the skin, so you get the pure pigment. it's maestro foundation. >> amazing. >> those who suffer from r rosasia, there is no medical cure for this, but you did find this cream can be helpful. >> there's no cream over the counter for this. and what happens is there's too many blood cells underneath the surface of the skin and too reactive. so this aven cream, it's french. >> anti-redness. >> right. >> for chronic redness. it has a protein
the subjectivity out of it and you put science around it. so it gives you a benchmark for the products that you have. so when we start looking at that, what we did was we said okay, what are some other alternatives? how can we horne into this as -- honey into this -- hone into this aspect of this particular product. we looked at things from the food industry, for instance. when we did that we came up with the clean stem fluid which is sourced as you said entirely from the fluid industry. what that did by developing those right off the bat, we had two or three orders magnitude stepdown in the numbers. >> numbers of what? >> it's a relative ranking. if you look at one product just in round numbers, let's say it's got an 800, which is what we have been using, some are down to 300 this. >> in terms of what? >> the effects of health, safety and environmental standpoint. >> researching and developing the new recipes for fracking is very expensive. tens of millions of dollars i imagine. >> yes, sir. >> the company believes the existing process, the ones they have been using for years is safe. why is h
Search Results 0 to 1 of about 2